The Challenge
Intensifying competition among online travel agencies (OTAs) is driving a decline in online bookings and hindering Wyndham Rewards’ membership growth.
Goals
Increase Online Bookings
Increase Rewards Acquisition
Increase Rewards Retention
Decrease Drop-Off Rate While Booking
Results
$1.56B in annual revenue in 2021, a 20% increase from 2020. – Macrotrends
Project Details
Company: Wyndham Hotels & Resorts
Role: UI/UX Designer, UX Researcher
Length: 12 Months
Team: 6 Designers, 3 Product Leads, in Partnership with Cognizant (5+ Stakeholders)
Year: 2019-2020
New Features
Lightning Book
Mobile Check-In & Checkout
Road Trip Planner
A Peek Into The Discovery Process
Whiteboarding & Card Sorting
Competitive Analysis
Wireframing