The Challenge
How can we create a football video game experience that goes beyond catering to casual gamers to meet the deeper needs and expectations of more dedicated or competitive players?
Goals
Increase Gross Revenue Each Release
Increase Player Acquisition
Improve Average Session Duration
Improve High Impact Features
Grow Online Community
Results
Achieved a 40% growth in gross revenue in 2023.
No. 1 trending on Steam store for sports games in 2016, 2020, 2021, and 2024
Featured in Forbes, Feb 2018
Project Details
Company: Axis Games
Role: Product Designer, UX Researcher, Design Systems
Length: Ongoing since 2015 (2 year Development Cycle Since 2024)
Team: 1 Designer, 1 Developer, 1 3D Artist, (Various Studio Partners)
Year: 2015-Present
In-Game Screenshots
Team Creator, Create Mode
Personnel Transactions, Franchise Mode
A Peek Into The Discovery Process
Card Sorting
Competitive Analysis
Community Feedback